Media Relations

Course Description

This course is designed to teach participants how to deal with the news media during news conferences, news conference preparation, news interviews and news inquiries. The course teaches participants how to keep their news conferences, interviews, and messages on-track during an interview or news conference. “Breaking News” simulations will enable participants to react to crisis situations where public information needs to be distributed in the most effective manner. During class, participants are interviewed before a LIVE news camera, while their performance is projected on a big-screen display and they are critiqued by the instructor.


Course Topics

  • Use transitions to keep your message on track.
  • Ensure that YOUR message gets reported.
  • Prepare effective news releases.
  • Turn negative press into positive press.
  • Manage tricky questioning.
  • Use the Social Media effectively.
  • Record and distribute your own sound bites.

Course Certification Number: 9070-33240
Course Certification Hours: 16


Course Fee Information: $295

Reimbursement Plan IV: Tuition for POST reimbursable agencies is $295.00. While student travel and per diem reimbursement are normally reimbursable via Training Reimbursement Request (TRR) for this course, POST has temporarily suspended tuition and travel reimbursement for all POST Plan IV courses, with the exception of contract classes and those outlined in Attachment A of the POST Bulletin No. 2017-01. This course is not listed as an exempt course.
Non-Reimbursable agencies: Tuition is $295.00. There is no reimbursement for travel and per diem.

Cancellation Policy: Cancellations received more than ten (10) business days prior to the start of the class will not be charged. If payment has already been made, it will be refunded. Cancellations received ten (10) or less business days before the start of the class will be charged at full price. This late cancellation charge compensates RTC for the non-refundable costs incurred prior to the start date of the course.
NO SHOWS: A No Show on the day of the class will result in a full charge for the class.


Course Date(s)

  • 12/14/2017 – San Diego
    December 14, 2017 - December 15, 2017
    8:00 am - 5:00 pm

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